Go beyond the NADA highlights. This deep dive covers the RIPE framework for AI, the 3-day recon goal, and how to reach Level 3 marketing maturity for your dealership.
Read more "From “Shiny Objects” to Strategic Systems: A Tactical Deep Dive into NADA 2026"Las Vegas was a whirlwind, but the signal was clear: AI won’t fix a broken process; it will only accelerate it. Here are my top 4 strategic takeaways from NADA 2026 on AI, SEO, and the future of dealership operations.
Read more "AI Disruption or AI Advantage? My 4 Big Takeaways from NADA 2026"Discover 7 bold predictions for AI automotive advertising in 2026—from personalized video ads to zero-click car buying.
Read more "7 Wild AI Automotive Advertising Predictions for 2026"~ A Christmas Poem for the King of Holiday Films ~ When December rolls in with its sparkle and cheer, Scott’s Christmas movie list says, “The best time of year!” A marathon awaits ~ hot cocoa in hand ~ Let’s journey through Christmas across Movie-Land. ⭐ Classic Favorites First up, the classics ~ each one a […]
Read more "🎄 Scott’s Very Merry Movie Marathon Poem"Discover why GEO (Generative Engine Optimization) is transforming digital marketing. Learn 10 key differences from SEO and why relevance, not rankings, matters in AI-driven search.
Read more "GEO vs. SEO: Why Relevance and Not Just Rankings Wins in the Age of AI Search"Worried that Google Gemini will kill your paid search traffic? Discover why “transactional intent” keeps Google Ads profitable for auto dealers in the AI era.
Read more "The “Gemini Effect”: Should Auto Dealers Still Run Google Ads in the Age of AI?"In today’s dealership marketing world, too many teams are still treating SEO like it’s 2015. The focus? Meta tags. H1s. Keyword density. XML sitemaps. It’s the same tactical to-do list we’ve clung to for years. And while technical SEO still matters, it’s no longer enough, especially not in the age of AI and GEO (Generative […]
Read more "Are We Teaching the Wrong SEO Skills to Automotive Marketers? (And Ignoring AI + GEO in the Process?)"In the fast-evolving world of automotive advertising, it feels like every day brings a new innovation, a new platform feature, or a new promise about what AI can do for dealers. From automated ad creative to ChatGPT-written blog posts, AI is streamlining the way dealerships market themselves online. But here’s the real question that keeps […]
Read more "Can AI-Generated Ads and Content Build Real Customer Loyalty in Automotive Retail?"This Fourth of July, as my family and I celebrate America’s independence with fireworks, a low country boil, and a ride in my classic ’74 CJ5, it’s a perfect time for me to reflect on a different kind of revolution, one that’s happening right now in the automotive industry, powered by the brains of Artificial […]
Read more "Red, White, and Revving: How AI is Fueling a New Revolution in the Automotive Industry"The digital ground beneath our tires just shifted, again. On June 28th, Google confirmed its June 2025 Core Update is now fully rolled out, bringing with it a new AI-driven algorithm named Muvera. Designed to enhance “information gain” in search results, Muvera prioritizes content that adds unique value beyond what’s already on the SERP. For […]
Read more "Google’s Muvera Algorithm & June 2025 Core Update: What Auto Dealers Need to Know"
G Scott Swiger 